about US
meet
the family behind quest
We’re a family-owned company based in Manchester, UK, co-founded in 1995 by CEO Antony Wagman and his father Eric. Starting in the cotton wool industry, we’ve grown into a leader in the beauty sector, launching hundreds of products in over 250 retailers and distributors in over 65 countries.
With a passionate team, we’re building on our rich history to deliver the best to our customers. Discover why we’re more than a business—we’re a family with a mission.
1993
Quest Co-Founded
Antony Wagman and his father Eric Wagman establish Quest, a cotton trading and commodity-based products business.
2006
Ownership Change
Antony acquires full control of the company as his father retires.
2016
Family Business
Quest enters its 3rd generation with two family members joining the business.
2020
Multiple Awards Won
The Grocer New Product Awards Finalist
Free From Skincare Awards - Bronze
Prix Beaute Choix Des Experts
2021
Strategic Pivot
Transform from mass-produced commoditised personal care products to branded beauty and skincare products.
2022
Major industry awards won
Won major industry award for innovation and design.
2023
New Office
Quest moved to a new purpose-built office to support growth, innovation and collaboration.
2025
Office Expansion and Showroom
Expanded office space to accommodate new hires and opened new bespoke showroom to show our growing and innovative product range.
2025
New Warehouse Provider
New warehouse offers a 24/7 service to support Quest's continued growth.
2025
Sales Milestone
Sales record with over £3,000,000 sales delivered in June 2025.
Beauty Without Compromise
30+ Years of Everyday Care
For more than three decades, Quest has grown from a simple cotton and commodity products business into a trusted name in affordable beauty and personal care. By investing in innovation and quality, we’ve created a range of brands that deliver high-value alternatives, helping people look and feel their best without compromise.
Post consumer recycled materials used where possible, consciously integrated into design decisions.
All cotton buds made with biodegradable paper, bamboo or FSC wood stems.
Waste conscious packaging reducing plastic usage by 60%.
Multiple longstanding charity relationships, serving multiple causes with "£10000" in donations.
Charity donation matching by the Company for any funds raised by employees.
Diverse and inclusive company, 10 of 18 senior leaders are female and the company employs individuals from [x] nationalities, speaking [x] languages.
Robust risk management & reporting procedures, with a comprehensive risk register maintained, monitored, and regularly reported to the board.
In-house legal expertise, providing consultative advice across all aspects including product development, testing and regulatory testing.
Rigorous local product testing, relying on both internal and external product verification and quality inspections.
Dedicated China team, conducting regular factory inspections, working closely with suppliers.
our principles
Quest has long upheld a comprehensive set of Environmental, Social, and Governance (ESG) principles, which have been deeply embedded in the company’s operations and culture. Over time, these principles have been continually refined, expanded, and enhanced to respond proactively to the evolving business landscape, societal expectations, and emerging sustainability challenges. This ongoing commitment reflects Quest’s dedication to responsible business practices and its proactive approach to creating long-term value for all stakeholders.
fancy a career
at quest?
Our success is not only due to the quality of our work, but down to our culture and most importantly our people. Expert innovators and creatively charged, we actively encourage all members of staff to drive new ideas, whilst bringing their whole selves to work, bringing unique perspectives and experiences with them.
We continually look to inspire our consumers with our creativity, ensuring they’re at the heart of everything we do!
